The book introduces the SUCCESs framework, an acronym encapsulating the key attributes that make ideas memorable: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. Through engaging narratives and practical insights, “Made to Stick” not only educates readers on the psychology behind sticky ideas but also equips them with the tools to make their own messages more compelling and enduring. By weaving together research, anecdotes, and actionable advice, the Heath brothers provide a valuable resource for anyone seeking to communicate more effectively and make their ideas stick in a world inundated with information and distractions.
Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck
$1,200.00
“Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck” is a compelling exploration of what makes certain ideas resonate and endure in the minds of people while others fade away. Co-authored by Chip Heath and Dan Heath, the book delves into the anatomy of sticky ideas, seeking to uncover the common elements that enable them to capture attention, inspire action, and stand the test of time. Drawing on a myriad of real-world examples, from urban legends to successful advertising campaigns, the authors distill the essential principles that transform ordinary ideas into extraordinary ones.
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